The Price of Fear - Henkka Hyppönen (Preloved/Used)

Fear has a price; it can be beneficial or costly.

The feeling of fear determines our behavior in a surprising way and is present in almost every important decision in our life.

The price of fear tells about the often misunderstood nature of fear and how fear can collapse the ability to function but also improve performance both in business and in private life. The book breaks down the different manifestations of fear and shows how the destructive forms of the emotion can be overcome and the benefits put into use.